# In-depth interview: what it is and how it works · Zorraquino
> An in-depth interview explores a person's experiences and criteria through a guided, flexible conversation.
URL: https://www.zorraquino.com/en/dictionary/in-depth-interview

# In-depth interview

An in-depth interview explores a person's experiences and criteria through a guided, flexible conversation

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It makes it possible to investigate specific situations, decisions and meanings. Open questions and recent examples help obtain useful information. What a person remembers or says should be distinguished from their observed behaviour and from what they will do in the future.

Topics

[Research and insights](https://www.zorraquino.com/en/dictionary/category/investigacion-e-insights)

## Related concepts

- [Contextual inquiry](https://www.zorraquino.com/en/dictionary/contextual-interview)
- [Buyer persona](https://www.zorraquino.com/en/dictionary/digital-marketing/buyer-persona.html)
- [Willingness to pay](https://www.zorraquino.com/en/dictionary/willingness-to-pay)

## References

- [Nielsen Norman Group: interviews](https://www.nngroup.com/articles/user-interviews/)