# Incrementality: what it is and how it works · Zorraquino
> Incrementality estimates what part of a result is due to an action and would not have happened without it.
URL: https://www.zorraquino.com/en/dictionary/incrementality

# Incrementality

Incrementality estimates what part of a result is due to an action and would not have happened without it

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be investigated using control groups and other suitable causal designs. It differs from giving credit to an observed interaction. The estimate requires assumptions, control of biases and interpretation of uncertainty.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [A/B test](https://www.zorraquino.com/en/dictionary/digital-marketing/ab-testing.html)
- [Reach](https://www.zorraquino.com/en/dictionary/digital-marketing/scope.html)
- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)