# Anchor text: what it is and how it works · Zorraquino
> Anchor text is the visible text of a link that helps people understand the destination before opening it.
URL: https://www.zorraquino.com/en/dictionary/internet/anchor-text.html

# Anchor text

Anchor text is the visible text of a link that helps people understand the destination before opening it

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should be descriptive and fit naturally into the content. Phrases such as «here» provide little context when read in isolation. Links should serve a useful purpose, without artificially repeating keywords.

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [Duplicate content](https://www.zorraquino.com/en/dictionary/internet/duplicated-content.html)
- [Evergreen content](https://www.zorraquino.com/en/dictionary/digital-marketing/evergreen.html)
- [Broken link](https://www.zorraquino.com/en/dictionary/internet/broken-link.html)