# App store optimisation (ASO): what it is and how it works
> ASO is the work of improving an application's presence and presentation in app stores.
URL: https://www.zorraquino.com/en/dictionary/internet/aso.html

# App store optimisation (ASO)

ASO is the work of improving an application's presence and presentation in app stores. It includes making it easier to discover and explaining its usefulness to encourage relevant downloads

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Each store has its own fields and rules. The name, images and description should accurately represent the experience. A download does not demonstrate satisfaction or continued use: evaluation should also consider what happens after installation. There is no universal set of factors with the same weight in every store.

Also known as

ASO, App store optimization

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [App Store](https://www.zorraquino.com/en/dictionary/digital-marketing/app-store.html)
- [Google Play](https://www.zorraquino.com/en/dictionary/digital-marketing/google-play.html)
- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)