# Autoresponders: what it is and how it works · Zorraquino
> An autoresponder is a system that sends an automatic email reply when a message reaches an address or when someone takes a specific action.
URL: https://www.zorraquino.com/en/dictionary/internet/auto-responders.html

# Autoresponders

An autoresponder is a system that sends an automatic email reply when a message reaches an address or when someone takes a specific action

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The simplest use is an acknowledgement: whoever writes to a support address immediately receives a message confirming receipt and saying when to expect a reply. Out-of-office replies are another common variant.

In email marketing the term also covers messages triggered by an event, such as a sign-up or a download, and scheduled sequences of several emails. The copy should be clear about what happens next and should not promise response times that cannot be met.

Also known as

auto-reply, automatic reply, email autoresponder

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Email marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/email-marketing.html)
- [Mailing list](https://www.zorraquino.com/en/dictionary/internet/mailing-list.html)
- [Lead nurturing](https://www.zorraquino.com/en/dictionary/digital-marketing/lead-nurturing.html)