# Baidu: what it is and how it works · Zorraquino
> Baidu is a search engine and an ecosystem of digital services associated with the Chinese market.
URL: https://www.zorraquino.com/en/dictionary/internet/baidu.html

# Baidu

Baidu is a search engine and an ecosystem of digital services associated with the Chinese market. It helps people find content and offers products related to information, technology and advertising

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its results and tools operate under their own rules. Establishing a website's presence in this environment requires attention to language, technical access and [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html) needs. An appropriate strategy cannot be derived by automatically transferring practices from another [search engine](https://www.zorraquino.com/en/dictionary/internet/search-engine.html) or relying on a market-share figure without context.

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Search engine](https://www.zorraquino.com/en/dictionary/internet/search-engine.html)
- [Google](https://www.zorraquino.com/en/dictionary/internet/google.html)
- [Yandex](https://www.zorraquino.com/en/dictionary/internet/yandex.html)