# Copywriting: what it is and how it works · Zorraquino
> Copywriting develops messages aimed at communicating value and prompting an action in a commercial or brand context.
URL: https://www.zorraquino.com/en/dictionary/internet/copywriter.html

# Copywriting

Copywriting develops messages aimed at communicating value and prompting an action in a commercial or brand context

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be applied to campaigns, pages and sales materials. The person who specialises in this work is called a copywriter. Persuasion should rest on truthful information and an understanding of the audience, without hiding conditions or promising results that cannot be sustained.

Also known as

Copywriter

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Variants and linked concepts

- **SEO copywriter.** Writing for search engines should meet a real intent without sacrificing accuracy, clarity or natural language.

## Related concepts

- [Claim](https://www.zorraquino.com/en/dictionary/branding/claim.html)
- [Content design](https://www.zorraquino.com/en/dictionary/content-design)
- [Slogan](https://www.zorraquino.com/en/dictionary/branding/slogan.html)