# Customer data platform: what it is and how it works
> A customer data platform, or CDP, integrates customer data from different sources to create profiles that other tools can use.
URL: https://www.zorraquino.com/en/dictionary/internet/customer-data-platforms.html

# Customer data platform

A customer data platform, or CDP, integrates customer data from different sources to create profiles that other tools can use

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can support segmentation, personalisation and channel coordination. Its value depends on data quality, identity resolution and usage permissions. Installing the platform does not automatically resolve inconsistencies or governance problems.

Also known as

Customer data platforms

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Customer retention](https://www.zorraquino.com/en/dictionary/customer-retention)
- [Customer lifetime value](https://www.zorraquino.com/en/dictionary/digital-marketing/ltv.html)
- [Account-based marketing](https://www.zorraquino.com/en/dictionary/account-based-marketing)