# Direct traffic: what it is and how it works · Zorraquino
> Direct traffic is visits that analytics attributes to access with no identifiable source, such as typing the URL or using a bookmark.
URL: https://www.zorraquino.com/en/dictionary/internet/direct-traffic.html

# Direct traffic

Direct traffic is visits to a website that analytics tools attribute to access with no identifiable source, such as typing the URL into the browser or using a bookmark

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In Google Analytics it appears as “(direct) / (none)”. As well as genuinely direct visits, it includes others whose source could not be identified: links in messaging or email apps, PDF documents, moving from an HTTPS page to an HTTP one or links without campaign parameters.

A high volume of direct traffic can therefore signal brand awareness, but also measurement issues. Tagging campaigns with UTM parameters helps reduce misattributed traffic.

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Traffic sources](https://www.zorraquino.com/en/dictionary/internet/traffic-sources.html)
- [Referral traffic](https://www.zorraquino.com/en/dictionary/internet/referral-traffic.html)
- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)