# E-commerce manager: what it is and how it works · Zorraquino
> An e-commerce manager is the professional responsible for the strategy and management of a company’s online sales channel.
URL: https://www.zorraquino.com/en/dictionary/internet/e-commerce-manager.html

# E-commerce manager

An e-commerce manager is the professional responsible for the strategy and management of a company’s online sales channel

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They coordinate the catalogue, pricing and promotions, shopping experience, traffic acquisition, conversion, logistics and customer service together with other teams. They track metrics such as conversion rate, average order value and acquisition cost and set priorities based on them.

Depending on company size, they may report to the managing director, sales or marketing, and the role combines business, digital marketing, analytics and technology platform knowledge. In smaller organisations they often also handle operational tasks that larger ones split among several specialists.

Also known as

head of e-commerce, online retail manager

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [E-commerce](https://www.zorraquino.com/en/dictionary/internet/electronic-commerce.html)
- [Conversion rate](https://www.zorraquino.com/en/dictionary/digital-marketing/conversion-rate.html)
- [Digital retail](https://www.zorraquino.com/en/dictionary/internet/retail-digital.html)