# Ego searching: what it is and how it works · Zorraquino
> Ego searching means searching for one's own name, an organisation's name or its brands to see what information appears online.
URL: https://www.zorraquino.com/en/dictionary/internet/ego-searching.html

# Ego searching

Ego searching means searching for one's own name, an organisation's name or its brands to see what information appears online. It can help identify mentions, errors or impersonation

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Results vary with the query and context and do not constitute a complete inventory. Finding unfavourable information does not automatically provide a means to remove it. The response should distinguish inaccurate content, legitimate criticism and fraudulent use of identity, without confusing a monitoring search with a complaints procedure.

Also known as

egosurfing, vanity searching

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Online reputation](https://www.zorraquino.com/en/dictionary/digital-marketing/online-reputation.html)
- [Google Alerts](https://www.zorraquino.com/en/dictionary/internet/google-alerts.html)
- [Social listening](https://www.zorraquino.com/en/dictionary/social-listening)