# Hick-Hyman law: what it is and how it works · Zorraquino
> The Hick-Hyman law relates choice time to the number and uncertainty of the available alternatives.
URL: https://www.zorraquino.com/en/dictionary/internet/hick-law.html

# Hick-Hyman law

The Hick-Hyman law relates choice time to the number and uncertainty of the available alternatives

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In design it helps to think about how decisions are presented. It does not mean that any interface improves by removing options: familiarity, organisation and the task also play a part. Grouping alternatives and clarifying their differences can reduce effort without impoverishing the offer.

Also known as

Hick's law

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Fitts's law](https://www.zorraquino.com/en/dictionary/ux/fitt-law.html)
- [Jakob's law](https://www.zorraquino.com/en/dictionary/ux/jakobs-law.html)
- [Interaction design](https://www.zorraquino.com/en/dictionary/interaction-design)