# Instagram: what it is and how it works · Zorraquino
> Instagram is a social platform focused on publishing and discovering visual content.
URL: https://www.zorraquino.com/en/dictionary/internet/instagram.html

# Instagram

Instagram is a social platform focused on publishing and discovering visual content. Individuals and organisations use it to share, converse and develop relationships with an audience

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its formats and commercial features evolve. Strategy should start with the content the brand can offer and its [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html)'s needs, without relying on a promise of reach associated with a particular format. Visual presentation, text and accessibility should work together to make the message understandable.

Also known as

IG, Insta

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Stories](https://www.zorraquino.com/en/dictionary/digital-marketing/instagram-stories.html)
- [Reels](https://www.zorraquino.com/en/dictionary/digital-marketing/reels.html)
- [Facebook](https://www.zorraquino.com/en/dictionary/internet/facebook.html)