# LinkedIn: what it is and how it works · Zorraquino
> LinkedIn is a social platform focused on professional profiles, organisations and working relationships.
URL: https://www.zorraquino.com/en/dictionary/internet/linkedin.html

# LinkedIn

LinkedIn is a social platform focused on professional profiles, organisations and working relationships. It allows people to publish content and make connections in that context

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

For a brand, it can support communication, recruitment and business development, depending on its [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html). A large network of contacts does not equate to useful relationships or sales opportunities. Participation requires relevant content and continuity; this entry does not present paid features or commercial capabilities as permanent conditions.

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Social selling](https://www.zorraquino.com/en/dictionary/digital-marketing/social-selling.html)
- [Employer branding](https://www.zorraquino.com/en/dictionary/branding/employer-branding.html)
- [LinkedIn open networker (LION)](https://www.zorraquino.com/en/dictionary/digital-marketing/linkedin-open-networker-lion.html)