# Microsite: what it is and how it works · Zorraquino
> A microsite is a small website dedicated to a specific product, campaign or event, separate from the brand’s main site.
URL: https://www.zorraquino.com/en/dictionary/internet/microsite.html

# Microsite

A microsite is a small website, of one or a few pages, dedicated to a specific product, campaign, event or initiative and separate from the brand’s main website

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It usually has its own design, messaging and sometimes its own domain or subdomain, and is often limited to the duration of the campaign. It is used, for example, to launch a product, run an event, present a report or celebrate an anniversary, when the content needs different treatment from the corporate website.

It differs from a landing page, which is a single page focused on one conversion such as filling in a form, whereas a microsite can have several sections and informational or experiential aims. It is worth planning what will happen to it after the campaign so as not to leave orphaned content or lose the links it has earned.

Also known as

minisite

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Landing page](https://www.zorraquino.com/en/dictionary/advertising/landing-page.html)
- [Corporate website](https://www.zorraquino.com/en/dictionary/internet/corporate-website.html)
- [Subdomain](https://www.zorraquino.com/en/dictionary/internet/subdomain.html)