# Off-page SEO: what it is and how it works · Zorraquino
> Off-page SEO groups activities related to external signals and references to a site that can contribute to its visibility.
URL: https://www.zorraquino.com/en/dictionary/internet/off-site-seo.html

# Off-page SEO

Off-page SEO groups activities related to external signals and references to a site that can contribute to its visibility

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It includes earning relevant mentions and links through relationships and useful content. It should avoid manipulative practices. The quality, context and origin of a reference matter more than accumulating links unrelated to the activity.

Also known as

Off-site SEO

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)
- [On-page SEO](https://www.zorraquino.com/en/dictionary/internet/on-site-seo.html)
- [SEO cannibalisation](https://www.zorraquino.com/en/dictionary/keyword-cannibalisation)