# On-page SEO: what it is and how it works · Zorraquino
> On-page SEO improves a page's content and elements to make it easier to understand and to meet a search intent.
URL: https://www.zorraquino.com/en/dictionary/internet/on-site-seo.html

# On-page SEO

On-page SEO improves a page's content and elements to make it easier to understand and to meet a search intent

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It includes titles, structure, links, images and topical clarity. It should be coordinated with the technical functioning of the site. Repeating a keyword does not replace a useful explanation or meet an information need.

Also known as

On-site SEO

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [Keyword](https://www.zorraquino.com/en/dictionary/digital-marketing/keywords.html)
- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)
- [Search intent](https://www.zorraquino.com/en/dictionary/search-intent)