# Permalink: what it is and how it works · Zorraquino
> A permalink is the permanent web address that identifies a specific page or post and is not expected to change over time.
URL: https://www.zorraquino.com/en/dictionary/internet/permalink.html

# Permalink

A permalink is the permanent web address that identifies a specific page or post and is not expected to change over time

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The word blends “permanent” and “link”. It became popular with blogs, where each post drops off the home page as new ones appear but remains available at its own URL. In content management systems such as WordPress, the permalink structure defines how those addresses are built, for example from the post title or the date.

A stable URL makes it easier for others to link to, cite and share content, and helps search engines consolidate signals on a single address. Changing the permalinks of a live site requires 301 redirects to avoid broken links.

Also known as

Permanent link

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [URL](https://www.zorraquino.com/en/dictionary/internet/url.html)
- [Canonical URL](https://www.zorraquino.com/en/dictionary/digital-marketing/canonical-label.html)
- [Broken link](https://www.zorraquino.com/en/dictionary/internet/broken-link.html)