# Digital retail: what it is and how it works · Zorraquino
> Digital retail integrates digital technologies into retail activity, including online shopping, physical stores and the relationships between them.
URL: https://www.zorraquino.com/en/dictionary/internet/retail-digital.html

# Digital retail

Digital retail integrates digital technologies into retail activity, including online shopping, physical stores and the relationships between them. It can involve information, payment, customer service and operations

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Digital signage is one application, not its complete definition. Its value depends on the problem it solves: making a choice easier, maintaining availability or continuing a purchase. Adding screens without a clear function adds technology, but does not demonstrate an improved experience.

Also known as

Digital signage

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Digital out-of-home (DOOH)](https://www.zorraquino.com/en/dictionary/digital-marketing/dooh.html)
- [Phygital experience](https://www.zorraquino.com/en/dictionary/digital-marketing/phygital-experience.html)
- [Omnichannel](https://www.zorraquino.com/en/dictionary/digital-marketing/omnichannel.html)