# Traffic manager: what it is and how it works · Zorraquino
> A traffic manager attracts qualified traffic to a website or online shop and optimises it based on data.
URL: https://www.zorraquino.com/en/dictionary/internet/traffic-manager.html

# Traffic manager

A traffic manager is the professional responsible for attracting qualified traffic to a website or online shop and optimising it based on data

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They plan and manage traffic sources, mainly paid ones such as search, social and display campaigns, and coordinate with SEO, email marketing and affiliate activity. The work includes audience targeting, adjusting bids and budgets, analysing metrics, reporting and proposing improvements aimed at goals such as leads or sales.

The role combines knowledge of digital marketing, analytics and advertising tools. In some companies it overlaps with paid media or performance marketing specialist roles. In creative agencies, “traffic” also refers to the person who coordinates internal workflow between teams, a different meaning.

Also known as

Digital trafficker, Paid media specialist

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Web traffic](https://www.zorraquino.com/en/dictionary/digital-marketing/web-traffic.html)
- [Performance marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/performance-marketing.html)
- [Traffic sources](https://www.zorraquino.com/en/dictionary/internet/traffic-sources.html)