# Trending topic: what it is and how it works · Zorraquino
> A trending topic is a subject, word or hashtag drawing an unusual volume of conversation on a social network at a given time.
URL: https://www.zorraquino.com/en/dictionary/internet/trending-topic.html

# Trending topic

A trending topic is a subject, word or hashtag that attracts an unusual volume of conversation on a social network at a given time

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The concept originated on Twitter, now X, which shows a list of trends calculated from sudden growth in mentions, not just total volume, and which can be tailored by location or interests. It need not be preceded by a hashtag: it can be a name, a phrase or an event.

Other platforms, such as TikTok or Instagram, have their own trend systems. By extension, the phrase is used for any highly topical issue. For brands, joining a trend can bring visibility, but its relevance and tone should be weighed first.

Also known as

Trend, TT

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Hashtag](https://www.zorraquino.com/en/dictionary/internet/hashtag.html)
- [X Ads (formerly Twitter Ads)](https://www.zorraquino.com/en/dictionary/internet/twitter-ads.html)
- [Newsjacking](https://www.zorraquino.com/en/dictionary/digital-marketing/newsjacking.html)