# X Ads (formerly Twitter Ads): what it is and how it works
> X Ads, formerly Twitter Ads, is the advertising platform associated with X.
URL: https://www.zorraquino.com/en/dictionary/internet/twitter-ads.html

# X Ads (formerly Twitter Ads)

X Ads, formerly Twitter Ads, is the advertising platform associated with X. It is used to manage the paid distribution of content and activities within that environment

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Promoted tweet and promoted trend are retained as historical names for advertising formats. This entry groups those names without presenting a permanent catalogue of features: a campaign proposal should explain its [objective](https://www.zorraquino.com/en/dictionary/digital-marketing/objetive.html), creative, distribution and measured outcome. Managing media content in [Media Studio](https://www.zorraquino.com/en/dictionary/internet/twitter-media-studio.html) is a different function from buying advertising distribution.

Also known as

X Ads, Twitter Ads

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [X (formerly Twitter)](https://www.zorraquino.com/en/dictionary/internet/twitter.html)
- [Social media advertising](https://www.zorraquino.com/en/dictionary/advertising/social-media-advertising.html)