# Media Studio (X): what it is and how it works · Zorraquino
> Media Studio is an X tool for managing media content, reviewing its performance and accessing monetisation features.
URL: https://www.zorraquino.com/en/dictionary/internet/twitter-media-studio.html

# Media Studio (X)

Media Studio is an X tool for managing media content, reviewing its performance and accessing monetisation features. Its scope includes organic content and is not limited to advertising campaigns

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It brings together tasks for organising, publishing and reviewing audiovisual assets. It should be distinguished from X Ads, which manages advertising: sharing a platform or media assets does not make them the same product. Access conditions and available features are set by the platform.

Also known as

X Media Studio

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [X (formerly Twitter)](https://www.zorraquino.com/en/dictionary/internet/twitter.html)
- [X Ads (formerly Twitter Ads)](https://www.zorraquino.com/en/dictionary/internet/twitter-ads.html)
- [Video marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/video-marketing.html)