# Vertical portal: what it is and how it works · Zorraquino
> A vertical portal is a specialised website for a particular industry, profession or interest, combining information, services and community.
URL: https://www.zorraquino.com/en/dictionary/internet/vertical-portal.html

# Vertical portal

A vertical portal is a specialised website that brings together information, services and community around a particular industry, profession or interest

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Unlike a general portal, which tries to cover every topic, a vertical portal, also known as a vortal, targets a defined audience: construction professionals, motoring enthusiasts, the healthcare sector or real estate. It typically combines news, specialist articles, industry data, company directories, forums and job listings.

Its value lies in depth and a highly segmented audience, which makes it attractive to advertisers in that sector. Many vertical portals have evolved into marketplaces or specialised service platforms.

Also known as

Vortal

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Web portal](https://www.zorraquino.com/en/dictionary/internet/portal.html)
- [Market niche](https://www.zorraquino.com/en/dictionary/digital-marketing/market-niche.html)
- [Marketplace](https://www.zorraquino.com/en/dictionary/digital-marketing/marketplace.html)