# Web copywriter: what it is and how it works · Zorraquino
> A web copywriter writes persuasive copy for websites, campaigns and digital channels in the brand’s voice to prompt action.
URL: https://www.zorraquino.com/en/dictionary/internet/web-copywriter.html

# Web copywriter

A web copywriter is a professional who writes persuasive copy for websites, campaigns and digital channels to convey a brand’s voice and prompt people to take action

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They write headlines, product and landing page copy, emails, ads, social posts and calls to action, such as subscribing to a newsletter, requesting information or buying. The work combines audience insight, clarity, brand tone and structure designed for reading on screen.

It overlaps with neighbouring roles but is not the same: a UX writer focuses on interface text that guides product use, an SEO copywriter adds search optimisation, and a content writer produces more informative or in-depth pieces.

Also known as

digital copywriter

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [Copywriting](https://www.zorraquino.com/en/dictionary/internet/copywriter.html)
- [SEO copywriter](https://www.zorraquino.com/en/dictionary/internet/seo-copywriter.html)
- [UX writing](https://www.zorraquino.com/en/dictionary/ux/ux-writer.html)