# YouTube: what it is and how it works · Zorraquino
> YouTube is a platform for publishing, distributing and consuming video and other audiovisual content.
URL: https://www.zorraquino.com/en/dictionary/internet/youtube.html

# YouTube

YouTube is a platform for publishing, distributing and consuming video and other audiovisual content. Individuals and organisations can use it to build an audience and offer resources

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

A channel allows its own content to be managed within someone else's infrastructure, under the platform's conditions. It does not equate to controlling all distribution. Strategy should connect the [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html)'s needs with the usefulness of the pieces, their presentation and editorial continuity, without confusing views with understanding or commercial results.

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [YouTuber](https://www.zorraquino.com/en/dictionary/internet/youtuber.html)
- [Video marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/video-marketing.html)
- [YouTube Analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/youtube-analytics.html)