# YouTuber: what it is and how it works · Zorraquino
> A YouTuber is a person who regularly publishes content on YouTube. The name primarily identifies the channel and the activity of content creation.
URL: https://www.zorraquino.com/en/dictionary/internet/youtuber.html

# YouTuber

A YouTuber is a person who regularly publishes content on YouTube. The name primarily identifies the channel and the activity of content creation

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They may do so professionally or for other purposes; it does not necessarily make them an [influencer](https://www.zorraquino.com/en/dictionary/digital-marketing/influencer.html). Commercial relationships should be understandable to the [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html). The quality of a collaboration depends on the fit between content, audience and proposition, alongside the size of the channel or its revenue sources.

Also known as

YouTube creator

Topics

[Technology and data](https://www.zorraquino.com/en/dictionary/category/tecnologia-y-datos)

## Related concepts

- [YouTube](https://www.zorraquino.com/en/dictionary/internet/youtube.html)
- [Influencer](https://www.zorraquino.com/en/dictionary/digital-marketing/influencer.html)
- [Influencer marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/influencer-marketing.html)