# Brainstorming: what it is and how it works · Zorraquino
> Brainstorming is a group idea-generation technique that separates initial exploration from later evaluation.
URL: https://www.zorraquino.com/en/dictionary/lean/brainstorming.html

# Brainstorming

Brainstorming is a group idea-generation technique that separates initial exploration from later evaluation

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It starts from a specific question and seeks a variety of proposals before selecting. Good facilitation spreads participation and records ideas without losing their context. Combining individual work with group sharing can reduce the dominance of the most influential voices.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [SWOT analysis](https://www.zorraquino.com/en/dictionary/digital-marketing/dafo.html)
- [Benchmarking](https://www.zorraquino.com/en/dictionary/branding/benchmarking.html)
- [Brief](https://www.zorraquino.com/en/dictionary/digital-marketing/briefing.html)