# Build-measure-learn: what it is and how it works
> Build-measure-learn is an experimentation loop that turns a business hypothesis into a test and uses its results to make decisions.
URL: https://www.zorraquino.com/en/dictionary/lean/build-measure-learn.html

# Build-measure-learn

Build-measure-learn is an experimentation loop that turns a business hypothesis into a test and uses its results to make decisions

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Before building, it is worth defining what you want to learn, what evidence would be sufficient and how it will be measured. The result may lead to continuing, modifying or abandoning the hypothesis. Speed adds value when it improves the quality of learning.

Also known as

Build, measure, learn

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Variants and linked concepts

- **Waste.** In lean approaches, waste is effort that adds no value or relevant learning. Identifying it requires attention to the context of the work.
- **Continuous improvement process.** Continuous improvement introduces and evaluates changes on an ongoing basis. It needs objectives and evidence of their effect.
- **Release early, release often.** Releasing early and often can speed up learning when versions allow useful evaluation and maintain suitable conditions of use.

## Related concepts

- [Business experimentation](https://www.zorraquino.com/en/dictionary/business-experimentation)
- [Business model](https://www.zorraquino.com/en/dictionary/business-model)
- [Value proposition](https://www.zorraquino.com/en/dictionary/value-proposition)