# Business model canvas: what it is and how it works
> The business model canvas is a nine-block template for representing how a business creates, delivers and captures value.
URL: https://www.zorraquino.com/en/dictionary/lean/business-model-canvas.html

# Business model canvas

The business model canvas is a nine-block template for representing how a business creates, delivers and captures value

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The blocks describe customer segments, value proposition, channels, relationships, revenue, resources, activities, partners and costs. It helps detect dependencies and compare alternatives. It is filled in with hypotheses that need testing: writing a proposition on the canvas does not prove that demand exists. The tool was developed by Alexander Osterwalder and Yves Pigneur and popularised by Strategyzer.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Business model](https://www.zorraquino.com/en/dictionary/business-model)
- [Value proposition canvas](https://www.zorraquino.com/en/dictionary/value-proposition-canvas)
- [Value proposition](https://www.zorraquino.com/en/dictionary/value-proposition)

## References

- [Strategyzer: business model canvas](https://www.strategyzer.com/library/the-business-model-canvas)