# Early adopter: what it is and how it works · Zorraquino
> An early adopter is a person or organisation that adopts a solution in its early stages and tolerates some uncertainty in exchange for a relevant benefit.
URL: https://www.zorraquino.com/en/dictionary/lean/early-adopter.html

# Early adopter

An early adopter is a person or organisation that adopts a solution in its early stages and tolerates some uncertainty in exchange for a relevant benefit

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They can provide valuable information for developing a proposition. Their needs and behaviour do not necessarily represent the mainstream market. It is worth understanding what problem drives them to try the solution and what conditions other audiences would need in order to adopt it.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Value proposition](https://www.zorraquino.com/en/dictionary/value-proposition)
- [SWOT analysis](https://www.zorraquino.com/en/dictionary/digital-marketing/dafo.html)
- [Benchmarking](https://www.zorraquino.com/en/dictionary/branding/benchmarking.html)