# Lean startup: what it is and how it works · Zorraquino
> Lean startup is an approach to developing businesses through hypotheses, experiments and validated learning with customers.
URL: https://www.zorraquino.com/en/dictionary/lean/lean-startup.html

# Lean startup

Lean startup is an approach to developing businesses through hypotheses, experiments and validated learning with customers

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It seeks to reduce investment in assumptions that have not yet been tested. It uses test cycles and decisions to continue or change course. A minimum viable product is one of its tools, but it does not justify launching experiences that are unsafe or unable to produce useful evidence.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Variants and linked concepts

- **Persevere.** Persevering means continuing with a hypothesis when the evidence justifies it. It is the opposite of changing it through a pivot.

## Related concepts

- [Minimum viable product](https://www.zorraquino.com/en/dictionary/lean/minimum-viable-product.html)
- [Proof of concept](https://www.zorraquino.com/en/dictionary/proof-of-concept)
- [Product life cycle](https://www.zorraquino.com/en/dictionary/digital-marketing/product-life-cycle.html)