# Pivot: what it is and how it works · Zorraquino
> To pivot is to change a major hypothesis of a business or product based on what has been learned.
URL: https://www.zorraquino.com/en/dictionary/lean/pivot.html

# Pivot

To pivot is to change a major hypothesis of a business or product based on what has been learned

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can affect the audience, the problem addressed, the value proposition or the revenue model. It differs from adjusting details of execution. Deciding on a pivot involves identifying which evidence challenges the current approach and which new hypothesis is to be tested.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Value proposition](https://www.zorraquino.com/en/dictionary/value-proposition)
- [Business model](https://www.zorraquino.com/en/dictionary/business-model)
- [Business experimentation](https://www.zorraquino.com/en/dictionary/business-experimentation)