# Local SEO: what it is and how it works · Zorraquino
> Local SEO improves a business's presence for queries related to a location or service area.
URL: https://www.zorraquino.com/en/dictionary/local-seo

# Local SEO

Local SEO improves a business's presence for queries related to a location or service area

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It works on consistency of information, relevant content and resources such as business profiles where appropriate. It should reflect real places and services. Creating almost identical pages for many cities without their own content may offer little value.

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)
- [SEO cannibalisation](https://www.zorraquino.com/en/dictionary/keyword-cannibalisation)
- [Entity in SEO](https://www.zorraquino.com/en/dictionary/seo-entity)