# Market research: what it is and how it works · Zorraquino
> Market research collects and analyses information about demand, competition and context to guide business decisions.
URL: https://www.zorraquino.com/en/dictionary/market-research

# Market research

Market research collects and analyses information about demand, competition and context to guide business decisions

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can study needs, habits, prices or perceptions of an offer. The method should respond to the specific decision and the population of interest. A collection of sector data without applied analysis is not a sufficient diagnosis.

Topics

[Research and insights](https://www.zorraquino.com/en/dictionary/category/investigacion-e-insights)

## Related concepts

- [Research hypothesis](https://www.zorraquino.com/en/dictionary/research-hypothesis)
- [Qualitative research](https://www.zorraquino.com/en/dictionary/qualitative-research)
- [Quantitative research](https://www.zorraquino.com/en/dictionary/quantitative-research)