# Relevance: what it is and how it works · Zorraquino
> Relevance is the degree to which content, a message or a brand is pertinent and meaningful to a person in a given context.
URL: https://www.zorraquino.com/en/dictionary/relevance

# Relevance

Relevance is the degree to which content, a message or a brand is pertinent and meaningful to a person in a given context

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In marketing it is judged from the audience’s point of view: a message is relevant when it responds to a specific need, interest or moment. Relevance therefore depends on targeting, channel and timing, not just on the quality of the content.

It should not be confused with visibility or awareness. A brand can appear frequently without being relevant, and presence compared with competitors is measured with indicators such as share of voice. In search engines and advertising platforms, relevance is also a technical criterion that systems use to rank results and adverts.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Search relevance](https://www.zorraquino.com/en/dictionary/digital-marketing/web-relevance.html)
- [Share of voice](https://www.zorraquino.com/en/dictionary/advertising/share-of-voice.html)
- [Engagement](https://www.zorraquino.com/en/dictionary/digital-marketing/engagement.html)