# Revenue Operations: what it is and how it works · Zorraquino
> Revenue Operations, or RevOps, coordinates processes, data and tools across marketing, sales and customer relationships.
URL: https://www.zorraquino.com/en/dictionary/revenue-operations

# Revenue Operations

Revenue Operations, or RevOps, coordinates processes, data and tools across marketing, sales and customer relationships

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It seeks to improve continuity and visibility over revenue generation. It requires shared definitions and clear responsibilities. Integrating tools helps, but does not on its own resolve disagreements about priorities, stages or opportunity quality.

Also known as

RevOps

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [CRM](https://www.zorraquino.com/en/dictionary/digital-marketing/crm.html)
- [Sales funnel](https://www.zorraquino.com/en/dictionary/digital-marketing/sales-funnel.html)
- [Sales pipeline](https://www.zorraquino.com/en/dictionary/sales-pipeline)