# Sales enablement: what it is and how it works · Zorraquino
> Sales enablement equips sales teams with knowledge, content, tools and processes to develop opportunities effectively.
URL: https://www.zorraquino.com/en/dictionary/sales-enablement

# Sales enablement

Sales enablement equips sales teams with knowledge, content, tools and processes to develop opportunities effectively

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should start from real sales situations and the buyer's needs. Its impact shows in usage, quality of conversations and results. Creating a library of presentations does not guarantee that sales work will improve.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Sales pipeline](https://www.zorraquino.com/en/dictionary/sales-pipeline)
- [Call to action](https://www.zorraquino.com/en/dictionary/digital-marketing/cta.html)
- [Churn](https://www.zorraquino.com/en/dictionary/churn)