# Research sampling: what it is and how it works · Zorraquino
> Sampling selects part of a population or set to obtain information relevant to a study.
URL: https://www.zorraquino.com/en/dictionary/sampling

# Research sampling

Sampling selects part of a population or set to obtain information relevant to a study

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The method depends on the question and the type of inference sought. It may aim for statistical representativeness or a diversity of experiences. The sample size should be justified together with its composition; a large number does not guarantee that the necessary profiles have been included.

Topics

[Research and insights](https://www.zorraquino.com/en/dictionary/category/investigacion-e-insights)

## Related concepts

- [Sentiment analysis](https://www.zorraquino.com/en/dictionary/sentiment-analysis)
- [Thematic analysis](https://www.zorraquino.com/en/dictionary/thematic-analysis)
- [Buyer persona](https://www.zorraquino.com/en/dictionary/digital-marketing/buyer-persona.html)