# Entity in SEO: what it is and how it works · Zorraquino
> An entity in SEO is an identifiable person, organisation, place or concept to which characteristics and relationships are attributed.
URL: https://www.zorraquino.com/en/dictionary/seo-entity

# Entity in SEO

An entity in SEO is an identifiable person, organisation, place or concept to which characteristics and relationships are attributed

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Representing names, descriptions and links consistently makes it easier to understand what a piece of content is about. It does not require repeating a name artificially. Accuracy and consistency across pages matter more than adding terms without context.

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)
- [SEO cannibalisation](https://www.zorraquino.com/en/dictionary/keyword-cannibalisation)
- [Local SEO](https://www.zorraquino.com/en/dictionary/local-seo)