# Social listening: what it is and how it works · Zorraquino
> Social listening analyses digital conversations to understand relevant topics, needs and perceptions.
URL: https://www.zorraquino.com/en/dictionary/social-listening

# Social listening

Social listening analyses digital conversations to understand relevant topics, needs and perceptions

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can combine automated tools and qualitative review. The data does not necessarily represent a whole population and may include noise or automated accounts. It is worth checking who is speaking, where and in what context before generalising a pattern.

Topics

[Research and insights](https://www.zorraquino.com/en/dictionary/category/investigacion-e-insights)

## Related concepts

- [Qualitative research](https://www.zorraquino.com/en/dictionary/qualitative-research)
- [Willingness to pay](https://www.zorraquino.com/en/dictionary/willingness-to-pay)
- [Sentiment analysis](https://www.zorraquino.com/en/dictionary/sentiment-analysis)