# Survey: what it is and how it works · Zorraquino
> A survey collects responses through structured questions to study the characteristics, opinions or experiences of a population.
URL: https://www.zorraquino.com/en/dictionary/survey

# Survey

A survey collects responses through structured questions to study the characteristics, opinions or experiences of a population

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its design should define the objective, sample, wording and method of analysis. Response options and question order can influence the result. It is worth testing the questionnaire before using it and explaining the limits of its representativeness.

Topics

[Research and insights](https://www.zorraquino.com/en/dictionary/category/investigacion-e-insights)

## Related concepts

- [Sentiment analysis](https://www.zorraquino.com/en/dictionary/sentiment-analysis)
- [Thematic analysis](https://www.zorraquino.com/en/dictionary/thematic-analysis)
- [Willingness to pay](https://www.zorraquino.com/en/dictionary/willingness-to-pay)