# Thematic analysis: what it is and how it works · Zorraquino
> Thematic analysis identifies and develops patterns of meaning in qualitative information.
URL: https://www.zorraquino.com/en/dictionary/thematic-analysis

# Thematic analysis

Thematic analysis identifies and develops patterns of meaning in qualitative information

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It organises observations through codes and themes, with an explicit interpretation process. Themes should answer the study question and retain nuance. Counting mentions can provide context, but frequency alone does not determine how important a finding is.

Topics

[Research and insights](https://www.zorraquino.com/en/dictionary/category/investigacion-e-insights)

## Related concepts

- [Sentiment analysis](https://www.zorraquino.com/en/dictionary/sentiment-analysis)
- [Qualitative research](https://www.zorraquino.com/en/dictionary/qualitative-research)
- [Willingness to pay](https://www.zorraquino.com/en/dictionary/willingness-to-pay)