# Topical authority: what it is and how it works · Zorraquino
> Topical authority describes the perceived expertise and reliability of a source in a given field.
URL: https://www.zorraquino.com/en/dictionary/topical-authority

# Topical authority

Topical authority describes the perceived expertise and reliability of a source in a given field

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In content strategy it is built through useful coverage, experience, consistency and references. It is not a universal public score from search engines. Publishing many similar pages does not demonstrate knowledge or guarantee better rankings.

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [On-page SEO](https://www.zorraquino.com/en/dictionary/internet/on-site-seo.html)
- [AEO](https://www.zorraquino.com/en/dictionary/aeo)
- [Anchor text](https://www.zorraquino.com/en/dictionary/internet/anchor-text.html)