# Dark patterns: what it is and how it works · Zorraquino
> Dark patterns are interface decisions that hinder an informed choice or push people to act against their own interests.
URL: https://www.zorraquino.com/en/dictionary/ux/dark-patterns.html

# Dark patterns

Dark patterns are interface decisions that hinder an informed choice or push people to act against their own interests

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They can hide costs, make cancelling difficult or present options in a misleading way. Identifying them requires considering the effect on the person, not just the designer's intention. A responsible alternative makes consequences understandable and makes it easy to change or reject a decision.

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Variants and linked concepts

- **Persuasive patterns.** Persuasion in interfaces must preserve informed choice. It becomes a problem when it hides conditions or makes it difficult to decline an action.

## Related concepts

- [Heatmap](https://www.zorraquino.com/en/dictionary/digital-marketing/heatmap.html)
- [Content design](https://www.zorraquino.com/en/dictionary/content-design)
- [Empty state](https://www.zorraquino.com/en/dictionary/empty-state)