# Empathy map: what it is and how it works · Zorraquino
> An empathy map organises observations about what a person says, thinks, does and feels in a given context.
URL: https://www.zorraquino.com/en/dictionary/ux/empathy-map.html

# Empathy map

An empathy map organises observations about what a person says, thinks, does and feels in a given context

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It helps to share knowledge and spot gaps in research. It should distinguish the data collected from the team's interpretations. Filling in the map with assumptions can help to formulate hypotheses, but it does not turn those hypotheses into evidence.

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Customer journey](https://www.zorraquino.com/en/dictionary/digital-marketing/customer-journey.html)
- [Customer journey map](https://www.zorraquino.com/en/dictionary/customer-journey-map)
- [Service design](https://www.zorraquino.com/en/dictionary/ux/service-design.html)