# Non-technological innovation: what it is and how it works
> Non-technological innovation covers organisational or marketing changes whose value does not depend primarily on technology.
URL: https://www.zorraquino.com/en/dictionary/ux/non-technological-innovation.html

# Non-technological innovation

Non-technological innovation is an expression used to highlight changes in organisation, marketing or other practices whose value does not depend primarily on new technology

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Classifications vary according to the framework used, and a single initiative may combine technological and organisational components. What matters is what changes, for whom and with what result. Introducing a tool may support innovation, but does not in itself demonstrate a significant improvement in the offering or operations.

Also known as

Organisational innovation, Marketing innovation

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Business model](https://www.zorraquino.com/en/dictionary/business-model)
- [Service design](https://www.zorraquino.com/en/dictionary/ux/service-design.html)
- [Open innovation](https://www.zorraquino.com/en/dictionary/open-innovation)