# Persuasive design patterns: what it is and how it works
> Persuasive design patterns are design solutions that attempt to encourage an action through cues, information or incentives.
URL: https://www.zorraquino.com/en/dictionary/ux/persuasive-patterns.html

# Persuasive design patterns

Persuasive design patterns are design solutions that attempt to encourage an action through cues, information or incentives. They can help people complete a task or sustain a habit

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Assessment should consider whether the person understands the proposition and retains a real ability to choose. Hiding conditions, making refusal difficult or introducing misleading pressure makes the interaction problematic. A persuasive technique is not justified solely because it increases a [conversion](https://www.zorraquino.com/en/dictionary/advertising/conversion.html) metric.

Also known as

Persuasive design

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Dark patterns](https://www.zorraquino.com/en/dictionary/ux/dark-patterns.html)
- [Gamification](https://www.zorraquino.com/en/dictionary/digital-marketing/gamification.html)
- [Neuromarketing](https://www.zorraquino.com/en/dictionary/digital-marketing/neuromarketing.html)