# Von Restorff effect: what it is and how it works
> The Von Restorff effect, or isolation effect, describes how an item that stands out within a group can be easier to remember under certain conditions.
URL: https://www.zorraquino.com/en/dictionary/ux/von-restorff-effect.html

# Von Restorff effect

The Von Restorff effect, or isolation effect, describes how an item that stands out within a group can be easier to remember under certain conditions

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In design, it encourages examination of contrast between elements, but does not establish that anything highlighted will attract more attention or increase conversions. Differentiation should help people understand the hierarchy. If too many elements compete to stand out, the signal becomes less clear and can make the task harder.

Also known as

Isolation effect

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Fitts's law](https://www.zorraquino.com/en/dictionary/ux/fitt-law.html)
- [Hick-Hyman law](https://www.zorraquino.com/en/dictionary/internet/hick-law.html)
- [Call to action](https://www.zorraquino.com/en/dictionary/digital-marketing/cta.html)