# Value proposition canvas: what it is and how it works
> The value proposition canvas is a Strategyzer tool for relating a customer's needs to the value of an offering.
URL: https://www.zorraquino.com/en/dictionary/value-proposition-canvas

# Value proposition canvas

The value proposition canvas is a Strategyzer tool for relating a customer's needs to the value of an offering

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It connects jobs, pains and expected gains with products, pain relievers and gain creators. It helps to formulate fit hypotheses. Filling in the canvas should be accompanied by research and testing, because a coherent diagram does not prove market interest.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Value proposition](https://www.zorraquino.com/en/dictionary/value-proposition)
- [Business model canvas](https://www.zorraquino.com/en/dictionary/lean/business-model-canvas.html)
- [Business model](https://www.zorraquino.com/en/dictionary/business-model)

## References

- [Strategyzer: value proposition canvas](https://www.strategyzer.com/value-proposition)